The three counterintuitive shifts that quietly doubled our pipeline
After ninety days inside a struggling Series B, the playbook that worked had nothing to do with the playbook everyone else was running.
By Edrin Vassweather
Partner, Meridian Capital · April 23, 2026 · 7 min read
Written by
Edrin Vassweather
Partner, Meridian Capital
Edrin has spent twelve years operating inside B2B SaaS companies — three of them his own. He writes about go-to-market design and the unglamorous internal mechanics that quietly compound.
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